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Project —
Speech
Architects:
Sergey Tchoban, Sergey Kuznetsov
TIMELINE
Negotiations with
the architects
J A N U A R Y , 2 0 1 2
j a n u a r y 2 0 1 2
Approval
of sketches
The initial creative prod-
ucts are submitted. Ideas
start to turn into shapes
and forms. All are work-
ing towards agreement
upon the future executive
offices.
F E B R U A R Y — M A R C H ,
2 0 1 2
f e b r u a r y — m a r c h , 2 0 1 2
The project kicks off.
The composition and the
number of participants are
approved in its first stage.
Five architects represent-
ing reputable architectur-
al firms and studios are
selected to participate in
the project. Top Russian
designers have respond-
ed enthusiastically to the
proposal to participate in
the 12 Architects. Offices
project.
Fine-tuning techno-
logies and materials
Ideas begin to materialize.
The participants select
technologies for imple-
menting their future inte-
rior design elements and
choose their materials.
Each designer’s individual
approach and vision adds
new and unique facets to
the offices being created.
The architects make their
first contact with the
mass media to share their
plans for implementing
these designer solutions
and take part in a press
conference to present the
Project.
A P R I L , 2 0 1 2
Initial prototypes are car-
ried from idea generation
to implementation — an
idea, a sketch, a drawing,
technology and materi-
als…and, finally the office
prototype — the first stage
of the project’s material
implementation. All the
elements of the prior
work have converged into
five unique architectural
solutions.
Prototyping
M A Y , 2 0 1 2
m a y, 2 0 1 2
a p r i l , 2 0 1 3
m a y, 2 0 1 7
The first five office desk
prototypes were present-
ed to the professional
community at the 17th
International Architecture
and Design Exhibition
ARCH Moscow at the
Central House of Artists
on Krymskiy Val. The
creators of all five de-
signs used this exhibition
to conduct lectures and
master classes:
ARCH Moscow —
presentation of prototypes
M A Y 2 3 — 2 7 , 2 0 1 2
The engineering stage of
the creative process be-
gins. The Lepota designer
furniture factory, part of
the Nayada group of com-
panies, produces the first
industrial samples of the
furniture components.
Producing
industrial samples
J U N E — A U G U S T ,
2 0 1 2
j u n e — j u l y — a u g u s t , 2 0 1 2
Presentation of the
project at the Orgatec
exhibition (Germany)
The Russian project 12 Ar-
chitects. Offices appears
in the European market
for the first time. Nayada’s
exhibition stand presents
the finished offices exactly
as they will be launched
into production.
O C T O B E R , 2 0 1 2
o c t o b e r, 2 0 1 2
a p r i l , 2 0 1 2
m a y, 2 0 1 4
j a n u a r y, 2 0 1 7
• 24 May —
Boris Levant
(ABD Architects): New trends in
office space development and
their impact on office furniture
•
25 May —
Vladimir Kuzmin
(Pole Design): Profile as an
outline of the imagination.
Pole Design
•
26 May —
Sergey Choban and Sergey
Kuznetsov
(SPEECH Choban & Kuznetsov):
From the general to the specif-
ics. From urban planning to the
details
•
27 May —
Totan Kuzembayev
(Totan Kuzembayev Architec-
tural Studio): Intuition
•
27 May —
Evgeniy Polyantse
v
(MERAL STUDIO): Life realities
and creative abstractions
d e c e m b e r, 2 0 1 6
a u g u s t , 2 0 1 5
n o v e m b e r, 2 0 1 5
f e b r u a r y, 2 0 1 5